Pravaig Cars
Meet Pravaig, the Bengaluru-based deep-tech automotive startup redefining India’s EV landscape with cutting-edge design, long-range capability, and smart features. Founded in 2011, Pravaig blends battery technology, AI-driven solutions, and luxury craftsmanship to deliver truly advanced electric vehicles.
At the core of Pravaig’s lineup is the DEFY—a made-in-India premium electric SUV that strikes an impressive balance between performance, refinement, and sustainability. Featuring dual electric motors delivering over 400 bhp with an all-wheel-drive setup, the DEFY achieves lightning-fast 0–100 km/h in just 4.9 seconds, and a top speed of 210 km/h.
What truly stands out is its over-500 km range on a single charge thanks to a high-capacity ~90 kWh battery, with rapid charging from 0–80 % in just 30 minutes. Designed for premium EV buyers, the DEFY offers lush vegan-leather interiors made from recycled materials, a sweeping panoramic roof, a 15.6″ infotainment display, and a finely tuned Devialet sound system.
Looking for refinement, range, and cutting-edge EV tech—all in one package? Scroll down to explore specifications, pricing, real-world features, and the future of EV luxury from Pravaig.
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1. A Visionary EV Brand from India
Pravaig, founded in 2011 and headquartered in Bengaluru, is not just an OEM—it’s a deep-tech firm crafting electric vehicles, battery frameworks, and AI-integrated mobility solutions. Their flagship, the DEFY, signals India’s entry into the realm of premium, long-range electric SUVs.
2. What DEFY Brings to the Table
- Range & Performance: Sporting a ~90 kWh battery pack and dual-motor AWD setup, the DEFY delivers over 500 km of range, geared for both daily drives and highway runs`}. It rockets from 0 to 100 km/h in just 4.9 seconds, with a max speed of 210 km/h. Fast-charging capability—from 0 to 80 % in around 30 minutes—ensures minimal downtime.
- Design & Comfort: Its design—tagged as “brutal sophistication”—showcases sharp lines, a full-width LED light bar, suicide doors, and 18-inch alloy wheels (with optional aero covers for extra range). Interiors use sustainable materials like vegan leather and PET-based textiles, combined with features like cooled captain seats, ambient lighting, panoramic sunroof, air purification, and a 15.6-inch infotainment panel.
- Safety & Technology: Pravaig claims a 5-star safety rating (awaiting independent validation) and real-world battery longevity of up to 250,000 km. The DEFY platform supports software/hardware upgrades over-the-air (OTA) for future-proofing.
3. Availability & Market Position
The DEFY is priced around ₹39.5 lakh (ex-showroom) and bookings are live with a token amount of ₹51,000. Deliveries were slated to begin in early 2023. Pravaig also unveiled the EXTINCTION MK1, an EV aimed at fleet and subscription markets, with limited annual production.
4. Strengths & Considerations
Strengths: - Unmatched EV range and fast charging. - Luxurious, sustainable interiors with advanced tech. - Strong aesthetic and performance proposition.
Considerations: - Brand is relatively new, with limited proven track record or independent crash tests. - Skeptic community voices exist regarding execution and delivery timelines.
5. What This Means for Indian EV Buyers
The DEFY’s arrival points to a maturing EV ecosystem in India—local manufacturing, ambitious specs, and holistic design. For urban professionals and early-adopter enthusiasts seeking luxury, long-range performance, and eco-conscious design, Pravaig’s DEFY may just be the perfect fit.
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